This is the first museum in the World that combines towels and art. 【Imabari towels】and brand products are considered high-quality and top rank goods even inside Japan. There are a lot of ways to have fun like excursion to production process of these Imabari towels and various towel arts, towel collection shop gathering abundance of items and other. Large European garden, restaurants and cafes inside the facility are also popular. Only gallery block on the 4th and 5th floors is paid.